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Pressroom HDM Agency




Rome, Italy - May 2nd, 2016.


The project, supported by Italian Eurotoque President Enrico Derflingher estimates the opening of approximately 30 restaurants in Taiwan and other regions in Greater China within the next few years. Pilot launch in city center of Taipei projected for July 2016.


Harper-Douglas Max, The Match Maker Agency in Rome


Elisabeth Bertrand, CEO of Dutch/American HDM Communications Agency, has been the major match maker between ´Il Mercato´, a project of Asian/American entrepreneur Michael de Prenda (Taipei) and Italian business leaders and the top Italian talent from the food and HORECA sector. The company intends to educate and entice Asian consumers into the world’s first Italian farm-to-table eating experience to be launched in Taiwan.


The two-year-old company Harper-Douglas Max LLC, established in California by US/Dutch born Ms. Bertrand was the main mobilizer between Italy based field experts, architects and London/Rome based recruiter ESI Global and Taiwan.


“I was responsible for bringing the Asian and Italian counterparts together for this project. Working at this level with top talent in Italy, money definitely ceases to be a primary motivation, I suppose you have to inspire and give people a good feeling about being involved. I don’t think I woke up one morning with this type of credence, it’s the sum of all the relationships I have fostered during my career.”


Elisabeth Jane Bertrand, CEO Harper-Douglas Max LLC.


Multi-million dollar restaurant project supervised by Italian Euro Toque President Enrico Derflingher


Enrico Derflingher since 2015 President of the acclaimed organization Eurotoque, has been contracted as the Executive Food and Beverage Director and Culinary Consultant through the efforts of the CEO of ESI Mr. Stefano Biscioni. Chef Derflingher has spent 7 years in Asia for clients such as Armani (Ginza Tower in Tokyo). In 2008 he received the ´Best chef in the World´ award in 2009 and has been appointed as the Ambassador of Italian Cuisine, he also was private chef to the White House and Princess Diana and more recently to heads of state visiting the Milano World Expo in 2015.


‘Made in Italy’ Design


The design of the ´Il Mercato´ venues was ultimately commissioned to the Italian architect Michael Bonän (Florence), after the organization of a pitch between several leading Italian architects. Bonän is notable for the creation of luscious designs such as the interiors of hotels within the Salvatore Ferragamo Lungarno Hotel Collection.



If you would like more information about this topioo o request media, please contact Elisabeth Jane Bertrand at HDM Agency in Rome (phone: +39- 06-5180346 or email at









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